When we tweak and manipulate information on a website to make a page rank higher in google, we call this “On-page SEO.”
In this short article, we’ll summarize a few tips to optimize your site for an increase in web traffic.
Your titles need a target keyword
Start title tags with your target keyword
This pointer alone can make a significant difference when trying to optimize your site. It’s also a straightforward step and something that you can easily tweak.
Since the title describes your article content, this little word holds great weight with Google. The keyword should be placed at the beginning of your title tag. For example, when you are on Google searching for your competitive terms, you’ll see the target words are always at the beginning; it makes your website relevant to what people are searching.
Article keyword placement
Place keywords in the first few paragraphs of your article, preferably in the first 100-200 words. You only need to be conscious of your writing. It’s easy for people who are ambitious in brain dumping to forget to add their keywords until long after they’ve passed their introductions! Don’t do this – introduce your topic by using your keywords. We learned this in elementary English class, didn’t we? Say what you’re going to talk about, then say it, then say what you’ve talked about again in your conclusion. There are many opportunities here to drop in your target words. This is a crucial step so Google understands the relevance of the article early on in your post. For much more in-depth information on this, check out this article.
Use Outbound links in your articles. This point is also a significant step in ranking your site well in Google. And it’s one step that many are not aware of, though it’s incredibly simple to implement.
Outbound links are those that you point from your website out to other sites that are already powerful in their ranking. Not only do they have power, but they are valued by Google as official websites that have been around for years. These links connect you to an established site and will, in turn, give your site “juice” or, some credibility allowing Google to assume your blog is real and trustworthy too.
Write Meta descriptions of your site to be catchy and informational. This little summary is visible when you are on the search page – recall reading blurbs underneath titles of listed articles as you’re doing your own searches. They should be no longer than 100-150 words and should state the over-arching topic of your article while including your target words. Viewers will glance through the google pages, and if your description is eye-catching, you’ll be the one getting the click.
Make your article URL custom to your post by adding the keywords to them. By assimilating them into your URL, it gives Google another reason to consider your article legitimate and rank-worthy.
These are only a very few of the most basic points that you can immediately incorporate into your current blog. They are simple enough, and you’ll be amazed at how quickly you see your site taken more seriously by Google.